DV 360 PROGRAMMATIC ADVERTISING NETWORK AGENCY IN EUROPE AND ASIA.
Google offers several different choices when it comes to display media. The most common choice is Google Display Network (GDN).
The alternative choice is Google’s demand-side platform DSP programmatic ad Network.
WHAT IS PROGRAMMATIC ADVERTISING.
Programmatic advertising is the automated buying and selling of online advertising using data to decide which ads to buy and how much to pay for them.. This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform.
Programmatic platforms have been growing their inventory and database such that any format and any channel can be accessed programmatically today, including mobile, desktop, tablet, audio, digital outdoor and connected TV.
Targeting tactics are used to segment audiences using data so that advertisers only pay for ads delivered to the right people at the right time, and depend less on the “spray and pray” method of digital advertising. Computers and algorithms make the ad buying, placement and optimisation process more efficient, remove mundane activities and cut down on time to market.