Blue Orange UK is leading Web3 Blockchain, Crypto Exchange Advertising Agency in London, United Kingdom servicing Global Brands.
With over 15 years of experience, we produce results driven Crypto, DeFi, Token, App Marketing and PR campaigns in the UK and Europe. We work with global platforms targeting the UK market. Our campaigns are designed to align with evolving UK crypto marketing standards and financial promotion guidelines.
Expert Crypto Marketing Services in the UK.
Launching or scaling a crypto exchange is brutally competitive. Most platforms fail not because of technology, but because they cannot consistently acquire and retain users. We help CEX exchanges, Web3 platforms and trading apps generate high-quality users through data-driven marketing strategies.
Trusted by enterprise brands, Web3 startups and blockchain companies worldwide we help projects grow, increase trading volume and scale globally.
We also partner and secure crypto news media PR placements on top publications such as Cointelegraph, Coindesk and Forbes.
Crypto Marketing Strategy UK.
Our digital asset team provide a high-impact branding and a conversion focused strategy. We build your authority through strategic PR, media coverage and thought leadership. In addition we define your value proposition so you stand out in the crowded crypto market.
Your Experienced Web3 Partner Agency. Backed by industry expertise we amplify your presence and position you as the go-to trading hub your users can trust.
Contact us now. We’ll show you how.
Crypto Market Sectors.
We service brands in the sectors of • Crypto Wallets • AI Tokens • Exchanges • Memecoins • Trading Platforms • Blockchain Labs • Apps • Payment Gateways.
Our Creative Crypto Services in the UK..
1. CEX Exchange User Marketing campaigns. We design and scale campaigns that bring in verified, high-intent users.
2. PR Media Campaigns. Press Releases on top news media including Cointelegraph, Coindesk, BeinCrypto, NewsBTC, Cryptoslate, Forbes, Yahoo Finance, BBC News.
3. SEO & GEO. Our SEO and GEO strategy gets you seen first by search engines and AI driven answer summaries.
4. Blockchain and AI Token Launch campaigns. Structured marketing and fundraising effort designed to introduce a new digital asset (token) that powers an Artificial Intelligence-focused project.
5. Digital Wallet & Payment Gateway Advertising. Marketing promotions, and tailored offers presented to consumers within digital wallet apps (like Apple Pay, Google Pay,
6. Social Media Video Marketing. YouTube, META, X, Discord, Telegram.
7. Crypto B2B Marketing Campaigns. Software lead generation fpr key decision makers.
8. Crypto Paid Native Advertising. Google Ads, YouTube Video Ads
9. Crypto Universal App Campaigns.
10. Crypto Marketing Strategy.
Crypto Clients | Studies.
1.Smart Valor Crypto Exchange. We generated over 90,000 new users for this European digital asset company.
2. Coingate. PR Advertorial campaign for a leading payment gateway.
3. ING Digital Bank. UAC App campaign that generated over 150,000 app installs in one month.
4. ACE Web3 NFT Game. We produced an advertising strategy for this unique product, generating over 65,000 discord members in one month.
Value of Crypto PR.
Public Relations is vital for blockchain projects, because it establishes credibility. PR enables you to build a legitimate brand. Which is crucial for attracting both users and investors.
Frequently Asked Questions.
• How do you market a crypto exchange? Growth comes from a combination of user acquisition, PR, SEO and retention strategies.
•Is crypto marketing legal in the UK? Yes, but it must comply with financial promotion regulations and transparency standards.
• How much does crypto marketing cost? Costs vary depending on campaign scope, channels and goals.
Crypto Marketing Trends in the UK.
Key Trends include,
1. Artificial Intelligence and Automation: AI will continue to play a larger role in marketing, with increased automation and personalization.
2. AI-powered Content Creation: AI tools will be used for creating, repurposing and distributing content efficiently.
3. Short Form Video Content. Short-form video content on platforms like Meta, TikTok and Instagram Reels will be a major focus for marketers.
4. Storytelling Content. Storytelling uses narratives to convey an emotional message and creating a relatable experience with your audience.
Best Crypto Exchanges in the United Kingdom.
The UK has strong credentials for having the highest number of exchanges and digital trading platforms. 5% percentage of the population now own crypto. If investors wants to buy and sell cryptocurrency, they need first need to choose a popular secure crypto exchange. Here are our top 4 picks.
1. KRAKEN.
Kraken is a popular platform, thanks to its expert team. Their CEO has often echoed the popular phrase, “Not your keys, not your crypto,” and actively encourages self-custody. This has helped the platform grow to more than 6 million users who are trading more than 200 different coins.
2. CRYPTO.COM
Crypto.com has 50 million users and supports 221 cryptocurrencies. There are also many different product offerings like the NFT platform, Crypto.org chain, crypto visa cards, and more. Security is robust; all deposits are screened for compliance, and a dedicated team monitors transactions.
3. GEMINI.
Founded in 2014, Gemini is one of the most popular crypto exchanges in the UK with a security-first mentality and more than 13 million active users. They are the world’s first SOC 1 Type 2 and SOC Type 2 certified exchange and custodian.
4. OKX.
OKX is a popular crypto exchange that was launched in 2017. They offer a wide range of advanced products to more than 20 million users in over 100 countries. Furthermore, they have grown in popularity due to low fees s staking, saving, and mining.
What is DEFi.
Decentralised finance is changing the world of finance fast. It is an emerging financial technology that challenges the current centralised banking system. DeFi eliminates the fees that banks and other financial companies charge for using their services and promotes the use of peer-to-peer transactions.
Crypto Friendly Countries in Europe.
Crypto, tech and digital bank usage is growing fast in Europe. This is because governments and economies have discovered the enormous potential blockchain technology and cryptocurrencies provides. Crypto friendly countries include,
1. United Kingdom.
The UK is one of the world’s most crypto-friendly nations alongside the USA, Cyprus and Singapore. UK is the country fifth most friendly towards crypto adoption. Crypto friendly banks in the UK include Revolut, Monzo and Starling. All have seamless user friendly digital apps. Cryptocurrencies are legal to own and trade in the UK. They aren’t currently classified as a currency but instead are considered a property asset. Moreover, UK based exchanges have to be registered with the Financial Conduct Authority.
2. Germany.
Germany has risen to the top spot of Coin cub’s guide to the most crypto-friendly countries. The European country allows its long-term domestic savings industry to utilize crypto investments, supported by its zero-tax policy on long-term capital gains from crypto.
3. Switzerland.
With a long-held reputation as a safe and prestigious Global Financial Hub, it is no surprise that Switzerland realised the potential of cryptocurrencies early on. Some Swiss banks enable their clients to hold Bitcoin deposits with their bank as a crypto-custodian service. This has been added to their service offerings.
4. Austria.
Austria not only offers beautiful mountains and lakes, but also has a welcoming attitude towards blockchain and cryptocurrencies. It has a dense network of Bitcoin ATMs, accepting merchants and a thriving blockchain startup ecosystem.
Contact us now. We’ll show you how to scale up your brand better.
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