Blue Orange UK provides DeFi Application and Cryptocurrency Exchange Marketing, Consultancy Services for clients in the United Kingdom, Europe and Asia.

Our outstanding experience provides you with the most effective strategy to attract highly target traffic to your project and platform; rapidly growing new users and traders.


From  payment gateways to digital banks our clients include,

1:  Smart Valor Cryptocurrency Exchange.  New User Acquisition Marketing Campaign.

2:  Coinbase.  PR Newswire Media Outreach Campaign.

3:  HSBC Digital Bank.  App Marketing Campaign.


DeFi, or Decentralised finance is a fast emerging financial technology that challenges the current centralised banking system. DeFi eliminates the fees that banks and other financial companies charge for using their services and promotes the use of peer-to-peer, or P2P, transactions.

DeFi takes the basic premise of digital money (bitcoin) and expands on it, creating an entire digital alternative to Wall Street, but without all the associated costs (office rents, trading floors, banker salaries). This has the potential to create more open, free, and fair financial markets that are accessible to anyone with an internet connection.

DeFi uses cryptocurrencies and smart contracts to provide services that don’t need intermediaries. In today’s financial world, financial institutions act as guarantors of transactions. This gives these institutions immense power because your money flows through them. Plus billions of people around the world can’t even access a bank account.

In DeFi, a smart contract replaces the financial institution in the transaction. A smart contract is a type of Ethereum account that can hold funds and can send/refund them based on certain conditions. No one can alter that smart contract when it’s live – it will always run as programmed.


The use of cryptocurrency, tech and digital banks is growing in Europe.  As governments and economies discover the enormous potential that blockchain technology and cryptocurrencies provide, digital banksare racing ahead with the process.  With the introduction of innovative legal frameworks, cryptocurrency acceptance is accelerating.  Crypto Friendly Countries in Europe include;

1: United Kingdom.

The UK is one of the world’s most crypto-friendly nations alongside the USA, Cyprus and Singapore, according to new research. A recent report showed that the UK was the country fifth most friendly towards crypto adoption based on factors including the number of crypto ATMs in the country, their accessibility, the government’s legal stance on the ownership of crypto.

Crypto friendly banks in the UK include Revolut, Monzo and Starling. All have seamless user friendly digital apps.

Cryptocurrencies are legal to own and trade in the UK. They aren’t currently classified as a currency but instead are considered a property asset, even though there is no tangible asset to own.  Any UK-based digital exchanges have to be registered with the Financial Conduct Authority, which oversees the industry to prevent any money laundering.  

2: Germany.

Germany has risen to the top spot of Coincub’s guide to the most crypto-friendly countries in Q1 2022. The European country allows its long-term domestic savings industry to utilize crypto investments, supported by its zero-tax policy on long-term capital gains from crypto, and its number of Bitcoin and Ethereum nodes is second only to the United States of America.  Furthermore, Berlin is often referred to as the crypto capital of Europe, integrating crypto as a form of payment for many products and services.

3: Malta.

Malta is leading in digital currency in Europe and has been using cryptocurrencies for the longest time now. For example, Binance returned from Japan to Malta because they thought Malta was more favourable. Malta is claimed as one of the most crypto friendly countries. Now, cryptocurrencies are also being used for trading purposes. 

4: Switzerland.

With a long-held reputation as a safe and prestigious Global Financial Hub, it is no surprise that Switzerland realised the potential of cryptocurrencies early on. Some Swiss banks enable their clients to hold Bitcoin deposits with their bank as a “crypto-custodian service” has been added to their service offerings. 

5: Austria.

Austria not only offers beautiful mountains and lakes, but also a welcoming attitude towards blockchain and cryptocurrencies, as a dense network of Bitcoin ATMs, accepting merchants and a thriving blockchain startup ecosystem show. In terms of banking, there are currently no Austrian banks offering crypto-custodian services, yet the Raiffeisen Bank International is part of the world’s leading blockchain bank consortium “R3”.

6: Slovenia.

 Slovenia is a country with a very high economy and the best ranking on the Human Development Index.   The Slovenian government has openly encouraged bitcoin and other forms of private money. It has many digital asset friendly banks. One of the primary reasons for it to top the list of European crypto friendly countries is its taxation. For any investor crypto taxes such as capital gains taxes are a huge headache but the Slovenian government has some brilliant initiatives to attract cryptocurrency exchanges in their country.

7: The Netherlands.

The Netherlands also exhibits an open attitude towards cryptocurrencies. The authorities believe that it could potentially help improve the economy of the country. Since the Netherlands does not hold any strict regulations against the same, people use cryptocurrencies without hesitation. 


1: Cryptocurrency Exchange, Software Marketing Campaigns.  2: DeFi Fintech Application User Acquisition Marketing Campaigns. 3: SEO Optimised PR Media Outreach Campaigns including advertorials and features. 4: Google Advertising.  5: Digital Marketing Campaigns.  6: Digital Asset Audit, Analysis and Consultation. 

7: Partnerships and CRM.  8: Social Media Marketing on Facebook, Instagram, Twitter and Telegram. 9: Reddit Community Marketing, News, Blogs and Advertorials. 10: DSP Programmatic Advertising. 11:  Influencer Outreach Marketing.  12: IEO Initial Exchange Offering and ICO Initial Coin Offering.  13: Strategy. 

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Cryptocurrency exchanges are platforms that facilitate the trading of cryptocurrencies for other assets, including digital and fiat currencies. In effect, cryptocurrency exchanges act as an intermediary between a buyer and a seller and make money through commissions and transaction fees.   

Centralised crypto exchanges act as a third-party between a buyer and a seller. Since they are operated and controlled by a company, centralised exchanges offer more reliability. Approximately 98% of all crypto transactions go through centralised exchanges. Decentralised exchanges allow users to execute peer-to-peer transactions without the need for a third party or an intermediary. Due to some of the issues associated with centralised exchanges, decentralised exchanges are preferred by some users.


Asia                [email protected]

Europe, USA   [email protected]