FINTECH – FOREX MARKETING AGENCY THAT DELIVERS BETTER RESULTS.
Financial Technology (Fintech) is used to describe new tech that seeks to improve and automate the delivery and use of financial services. At its core, fintech is utilised to help companies, business owners and consumers better manage their financial operations, processes, and lives by utilising specialised software and algorithms that are used on computers and, increasingly, smartphones. Fintech, the word, is a combination of “financial technology”.
TOP FINTECH COUNTRIES IN EUROPE.
Europe is home to some of the world’s most famous FinTech cities. London, Berlin and Stockholm are well known for their leading roles in the sector. As of 2022, London is home to over 2,400 fintech companies. More than any other global city. The cities of Berlin and Frankfurt are home to one fintech hub each, making them ideal destinations for anyone hoping to build a career in the sector. As of 2023 Sweden has over 500 fintech companies.
OUR FINTECH SERVICES.
Blue Orange UK works with leading fintech, financial services and forex brands in London UK, Europe, United States of America and Asia, including HSBC Digital Bank, ING Investment Solutions and XM Forex Trading.
From digital banking payment gateways to SME business products our Fintech B2B creative services include, 1; Lead Generation Campaigns. 2; Brand Audit, Analysis and Consultation. 3; Integrated Marketing and Advertising Campaigns. 4; B2B Funnel Marketing. 5; SEO Optimised PR Media Outreach Awareness Campaigns. 6; CRM. 7; Fintech Branding and Strategy. 8; Website SEO. 9; Google ADs. 10; UAC Universal App Marketing.
Out of all the top fintech trends in 2023, embedded finance and alternative lending will be the most remarkable. Here are the top 5 trends to watch.
1. Digital-only banking.
As banks tighten their lending standards, consumers are increasingly turning to alternative financial services in order to manage their money. New digital-only banks like as Monzo and Revolut now offer efficient and affordable alternatives to traditional institutions.
2. Peer-to-peer finance and credit.
The democratisation of lending is made a reality with the rise of peer-to-peer (P2P) finance opportunities, available through multi-service fintech companies. Credit unions have long dominated the P2P market but, in recent years, fintech companies are taking control by developing efficient digital platforms that connect lenders and borrowers. Even non-financial companies are starting to offer P2P finance and credit to help their customers manage their finances better.
3. Digital exchange and trading platforms.
Moving money around the world is made easier with digital exchange platforms and the potential for these platforms to become priorities for financial institutions is high. Apps that automate transactions between countries, both efficiently and affordably, will be in high demand. Blockchain is also a crucial component to secure those transactions.
4. AI-based payments and solutions.
As financial institutions adopt AI and machine learning for analytics, there is the potential to cut global operating costs by up to 22% by 2030, making projected savings of around $1 trillion.
AI-driven digital assistants and chatbots are now able to answer customer questions, monitor spending and recommend products based on a customer’s preferences, such as travel or phone insurance. Additional personalised services, made possible through the application of natural language processing, include the ability to make payments and receive personalised advice at any time.
5. Embedded finance.
Embedded finance is the integration of financial services into any organisation, without the need to redirect customers to traditional financial institutions. With embedded financial systems, things like lending, payment processing or insurance can be done through non-financial organisations, while still complying with regulations.
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