iGAMING, CASINO MARKETING AGENCY IN THE UNITED KINGDOM.
Blue Orange UK Creates Highly Targeted Online iGaming, Casino New Player Marketing Campaigns in the UK, Malta, Gibraltar and Cyrpus.
From online baccarat and poker to websites and apps, we partner all top tier media to generate the best traffic of new player registrations and FTD deposits for your brand.
The online gaming and sports betting industry in the United Kingdom is growing rapidly. In 2024 the global gaming market is expected to generate revenues of more than $58 billion. The high internet penetration and increasing use of mobile phones and apps among individuals for playing games from their homes and public places are driving the market.
OUR ONLINE CASINO SERVICES.
• iGaming New Player Marketing Campaigns.
• Crypto Casino Advertising.
• Universal App Marketing Campaigns; using the Google suite of media.
• Search Intent Advertising: Top of Google Ranking ADS.
• Programmatic Advertising.
• Influencer Advertising.
• Social Media Marketing.
• PR Public Relations Media.
• Affiliate Advertising.
• YouTube Video Advertising.
iGAMING MARKETING TRENDS UK 2025.
In 2025, key UK gambling marketing trends include hyper-personalization driven by AI, the rise of micro-influencers, user-generated content, affiliate marketing, and cusomer loyalty programs.
Live casino experiences and real-time games from providers like Evolution Gaming will attract players looking for authentic casino action from home.
There will also be a focus on sustainability and ethical marketing. Immersive technologies like AR and VR, and the growing importance of omnichannel strategies will also be significant.
Key trends will include;
Mobile Gaming Dominance: Over 70% of players prefer betting via smartphones. The ease of access keeps expanding the user base.
Live Casino Experience: Real-time games from providers like Evolution Gaming attract players looking for authentic casino action from home.
Cryptocurrency Payments: Growing acceptance of BTC and other cryptos simplifies deposits and withdrawals, making transactions faster and more private.
Innovative Game Providers: Companies like NetEnt, Microgaming, and newer entrants are pushing creative titles, attracting seasoned gamblers and newbies alike.
Regulatory Evolution: Clearer laws and licensing standards enhance trust among players, while also encouraging operators to innovate safely.
LEADING iGAMING BRANDS IN THE UNITED KINGDOM,
1: 888 CASINO. 888 Holdings is one of the most significant gambling companies in London and the world and one of the first to run its own full-house products, from technological solutions to game development to dedicated gaming websites. The 888 brands are known for their sports betting solutions, online casino, and poker card room
2: BETANO. With headquarters in Athens, Greece, Betano launched in the UK in 2024. The Betano brand offers a betting experience like no other. From the best casino games to the best sports odds to make sure sure you have everything you need for a stellar experience.
3: PARIMATCH. Parimatch is an international sports betting company that operates in Europe, with its headquarters located in Limassol, Cyprus.. Parimatch is a real money multigaming platform that offers online gambling apps such as sports betting, casino and card games, and more. It features a unique interface and layout that makes it easy and fun to place bets on your favorite sports or to play your favorite Casino app. The app makes it easy for users to deposit and withdraw money via UPI, Cryptocurrencies, Banking, and other payment integrations.
4: BET365. Based in Gibraltar, Bet365 is a British gambling company founded in 2000. Its product offering includes sports betting, online casino, online poker, and online bingo. Bet 365 is one of the most successful and popular gaming brands in Europe and globally with many of the best live sports betting features in the industry.
5: BET ONLINE. Based in Costa Rica, Betonline is a powerhouse for online casinos in Europe.. While it is most popular for its sportsbook, Betonline features an impressive casino section with several high-end gaming options for gamblers. Launched in 2004, Betonline sets itself as one of the best casino sites with great games and massive bonuses for new and returning players, and an all-around impressive gaming experience.
6: KINDRED GROUP is one of the biggest gambling operators in the world. Kindred Group (formerly Unibet Group Plc) is an online gambling operator which consists of 9 brands, among them Unibet, Maria Casino and 32Red. The Group offer products such as online casino, online poker, online bingo, and sports betting. The company is registered in Malta, but also has major hub offices in Gibraltar, London, Stockholm and the USA.
GIBRALTAR GAMING.
n Gibraltar, there are over 30 of the biggest gaming companies based including Bet365, William Hill and 888 Sports. These brands are perfectly placed to take advantage of the exponential growth in global gaming. They provide innovative gaming websites and mobile apps to attract new users with more exciting promotions and cool features which are not available in traditional land-based casinos.
MALTA GAMBLING COMPANIES.
Malta is regarded as one of the world’s leading business centres for online gaming, with hundreds of firms choosing to operate out of this Mediterranean island.
For a nation with a population of half a million, Malta’s position as a leader in online gambling is impressive. Industry forecasts predict a global online gambling market value of 94.4 billion US dollars by 2024 and Malta is a key player.
CONTACT US NOW, WE’LL SHOW YOU THE FASTEST WAY TO GROW YOUR GAMING BRAND.
PHONE, EMAIL OR FILL OUT OUR CONTACT FORM