Blue Orange UK is a leading Online Casino, iGaming Marketing Agency in London United Kingdom. As one of the best agencies and consultants we create the best new player advertising campaigns for top gambling brands in the United Kingdom.
We also partner and consult with top igaming brands in the UK, Malta, Gibraltar and Cyprus.
Our team helps Gaming brands stand out in an ever evolving, highly competitive market. From online baccarat, slots and sportsbooks to poker rooms, we craft tailored marketing strategies that drive new player engagement and acquisition.
Your Expert iGaming Partner.
BOUK provides you with most effective strategy to generate the best players for your brand every day. Whether you’re launching a new platform or scaling an established operation, we’re here to connect your brand with the right players on the right channels. Our mission is to connect players with experiences they love.
Our Creative Services.
New Player Acquisition Marketing Campaigns
Reach high value players through precise highly targeted advertising.
Crypto Casino Marketing Campaigns
We generate new users for the future of iGaming.
Search Advertising
Top of Google Ranked Search AD Listings.
iGaming Marketing Strategy and Plans
We create a comprehensive new player marketing system and road map.
SEO Optimised PR Media Campaigns
Brand sponsor, advertorials and articles published on top tier gambling news media in the UK including Gambling Insider, iGaming Business and Yahoo Finance UK. PR is crucial for brands because it builds trust, credibility, and awareness by telling your story through earned media, relationships and community engagement.
Social Gaming Campaigns
Free social gaming is a top trend and new gaming choice in the UK
iGaming Consultancy.
Creative marketing plans and strategy for leading gaming companies.
App Marketing.
Using the Google suite of AD media we create UAC campaigns generating thousands of installs and new players.
Social Media Video Reel Marketing
Effective social media community engagement on Meta, TikTok and Telegram.
SEO & GEO Content
Our SEO and GEO content gets you seen first by search engines and AI driven answer summaries. This helps you to optimise your brand visibility and positioning.
Whitelabel Software Marketing.
Our Clients.
1. STAKE CRYPTO CASINO: We produced a PR Campaign on top tier news media to highlight Stake entering the prestigious world of F1 racing.
2. BJ88. BJ88 is one of the fastest growing gaming brands and recently secured a new shirt sponsorship agreement with English premier league team AFC Bournemouth in the United Kingdom.
3: SHUFFLE. We created an igaming marketing campaign for Shuffle.com the fastest growing Online Crypto Casino in Europe. Shuffle is a premium brand with superb gaming entertainment.
In addition, the brand prides itself on offering a 99% RTP that guarantees a high chance of winning on all popular games like Plinko, Crash, Mines and Blackjack.
CRYPTO CASINOS.
The rise of crypto casinos signals a new era of online gambling. One that prioritises fairness, efficiency and global accessibility. Moreover, as more players embrace blockchain-based gaming, the future of online gaming looks increasingly decentralized and innovative.
A crypto casino offers a variety of advantages including anonymity, faster and secure transactions, and a wider range of games. Registered users start by opening a crypto wallet which functions much like a digital bank account.
iGAMING MARKETING TRENDS.
Key trends in the United Kingdom include hyper-personalization driven by AI, the rise of micro influencers and user-generated content. Live casino experiences and real-time games from providers like Evolution Gaming attracts players looking for authentic action from home. Key trends include,
1. Mobile Gaming Dominance. Over 70% of players prefer betting via smartphones. The ease of access keeps expanding the user base.
2. Live Casino Experience. Real-time games from providers like Evolution Gaming attract players looking for authentic casino action from home.
3. Crypto Payments. Growing acceptance of BTC and other crypto simplifies deposits and withdrawals. Making transactions faster and more private.
4. Innovative Game Providers. Companies like NetEnt, Microgaming and newer entrants are pushing creative titles, attracting seasoned gamblers.
5. Regulatory Evolution. Clearer laws and licensing standards enhance trust among players, while also encouraging operators to innovate safely.
6. Social Gaming. Social igaming platforms allow you to enjoy slots, table games, bingo and lottery games for free. Players access these games with virtual currency.
GAMBLING BRANDS WE PARTNER AND WORK WITH IN THE UK.
1: 888 CASINO. 888 Holdings is one of the most significant gambling companies in London and the world and one of the first to run its own full-house products. From technological solutions to game development to dedicated gaming websites.
2: BETANO. Betano launched in the UK in 2024. The Betano brand, based in Athens Greece, offers a betting experience like no other. From the best casino games to the best sports odds to make sure you have everything you need for a stellar experience.
3: PARIMATCH. With headquarters in Limassol, Cyprus. Parimatch is a real money gaming platform offering online sports betting, casino and card games. Parimatch’s website and app makes it easy for players to deposit and withdraw money via UPI, cryptocurrencies, banking and other payment integrations.
4: BET365. Based in Gibraltar, Bet365 is a British gambling company founded in 2000. Its product offering includes sports betting, online casino, online poker, and online bingo. Bet 365 is one of the most successful and popular gaming brands in Europe and globally with many of the best live sports betting features in the industry.
5: KINDRED GROUP. One of the biggest operators in the world. Kindred Group is an online gambling company which consists of nine brands. Among them are Unibet, Maria Casino and 32Red. The Group offer products such as online casino, online poker, online bingo and sports betting.
GIBRALTAR GAMING.
There are over 30 of the biggest gaming companies based in Gibraltar including Bet365 and William Hill. These brands are perfectly placed to take advantage of the exponential growth in global gaming. In addition, they provide innovative websites and apps to attract users with more exciting promotions.
MALTA GAMBLING COMPANIES.
Malta is a leading business location for igaming companies. For a nation with a population of half a million, Malta’s position as a leader in online gambling is impressive.
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