Blue Orange UK is a leading fintech marketing agency in Latam. We help payment platforms, neobanks, lending apps, insure and wealth tech brands cut through the noise and grow across Brazil, Mexico, Colombia, Argentina, Chile and beyond.
We combine deep financial services expertise with region-specific knowledge to build campaigns that drive real pipeline and better results.
Why Financial Brands Partner our Agency
Marketing Fintech in Latin America is very unique proposition. The fintech ecosystem has grown rapidly with more than 3,000 active companies competing for the same digitally-savvy, mobile-first consumers.
Yet most marketing agencies have no specialist knowledge of the region, and no understanding of the compliance, trust and cultural nuances that determine whether a campaign succeeds or fails here.
Blue Orange is different. We’ve built our practice specifically around the challenges facing fintech brands operating in or entering the market: Regulatory sensitivity, language diversity and a fragmented media landscape. We don’t run generic campaigns. We give you a strategy that earn trust and convert.
Positioning You as a Market Leader
With deep understanding of the Americas we don’t follow trends. We shape them. We position your financial technology business better. Helping you earn trust, drive demand and scale revenue as an industry leader.
Our Marketing Services
Fintech Leads and Sales Generation
We build full-funnel lead generation systems that identify, engage and convert high-value prospects across Latin America. Our approach combines inbound and outbound strategies, including LinkedIn outreach, SEO-driven content, paid media and PR.
Paid Advertising: PPC & Paid Social.
We manage high-performance paid advertising campaigns across Google, Meta, LinkedIn, TikTok and regional popular platforms. From neobank customer acquisition campaigns in Mexico to remittance product launches in Colombia, we engineer paid media that delivers measurable cost-per-acquisition results.
SEO & GEO Content Marketing
Organic search is one of the highest-ROI channels available to fintech brands in LATAM. We build SEO strategy that targets the high-intent, bottom-of-funnel keywords your future customers are actually searching for, in both English, Spanish and Portuguese. From technical SEO audits to content strategy, we help brands rank at the top of Google and stay there.
Fintech PR Media Campaigns
Earned media coverage in respected regional publications builds the brand authority and trust that accelerates purchasing decisions in Latin America. We have established relationships with leading business media across the region, including Bloomberg Línea, Forbes México, El Financiero, Exame, Valor Econômico, Fintech Global and SocialGeek. Our PR campaigns position your company as a thought leader and credible business partner.
Brand Strategy & Creative
In a sector where trust is everything, your brand is your most powerful marketing asset. So we help your business define a distinctive positioning, build visual identities that communicate credibility and develop messaging that resonates with local audiences. Whether you’re launching a new product, rebranding after a funding round, or entering a new market our strategy and creatives will make sure you show up with confidence.
LinkedIn Marketing
LinkedIn is the highest-performing channel for fintech lead generation across Latin America, particularly for SaaS, fintech and enterprise technology companies. We manage end-to-end LinkedIn marketing programmes targeting for key accounts across Brazil, Mexico and Colombia.
Clients & Case Studies.
Skyblue Analytics (Uruguay/Argentina): Fintech AI analytics.
Stark Bank (Brazil): Specialises in corporate banking for high-growth enterprises and unicorns, heavily using PIX for instant transactions.
Mercado Pago (Argentina/Regional): As the most widespread digital wallet, it serves over 61 million active users offering QR payments, credit lines, and merchant tools
Creditas (Brazil): A leading fintech focusing on asset-backed lending, offering secured loans for home, auto, and personal financing
The Fintech Opportunity Is Now
Latin America attracted over $2.5 billion in fintech investment in 2025 with Brazil and Mexico alone accounting for nearly 80% of regional venture capital.
Digital banking, payments and lending are the dominant verticals and consumer adoption of digital financial products is accelerating as smartphone penetration and real-time payment rails. Like Brazil’s Pix reshape everyday financial behaviour. For brands with the right marketing partner, the window to establish market leadership is wide open.
Markets We Serve.
Brazil. The dominant LATAM fintech hub, home to Nubank, Pix, and the continent’s most sophisticated digital banking infrastructure.
Mexico. The fastest-growing Spanish-speaking fintech market, with megadeals and a rapidly expanding neobank sector.
Colombia. A dynamic ecosystem with strong startup activity and a financially underserved population ready for digital solutions.
Argentina. High crypto adoption and a population highly familiar with digital-first financial alternatives.
Chile. A mature, regulated market with strong fintech infrastructure and high digital adoption rates.
Rest of LATAM. Peru, Panama, Costa Rica, Ecuador.
Who We Work With.
• Neobanks and digital banking platforms entering or scaling in the region
• Payment and remittance companies targeting cross-border and domestic corridors
• Lending and credit platforms serving underbanked populations
• Insurtech and wealth tech brands building consumer trust in new categories
• B2B fintech companies selling infrastructure, APIs, or SaaS to financial institutions
• International fintech brands launching into LATAM for the first time
Frequently Asked Questions.
What makes fintech marketing different from regular digital marketing? Fintech marketing requires an understanding of financial regulations, platform advertising restrictions, trust-building content strategies and the ability to translate complex financial products into clear, compelling messaging.
Do you work in Spanish and Portuguese as well as English? Yes. Our campaigns are fully bilingual and trilingual where required.
How quickly can a campaign launch? Paid advertising campaigns can typically launch within 2 to 3 weeks of briefing. SEO and content are longer-term designed to compound over 3 to 6 months.
Do you understand fintech compliance requirements for advertising? Yes. Every campaign we build is reviewed for compliance with regional financial advertising standards.
Trends in Latam 2026.
• Digital Payments Evolution (PIX Influence): Following the success of Brazil’s Pix, real-time, account-to-account (A2A) transfers are dominating. Digital wallets and contactless payments are rapidly replacing cash across the region.
• Neobank Expansion and Consolidation: Digital-only banks are evolving into super-apps, offering loans, insurance, and investment products, with Brazil-based Nubank emerging as a global leader.
• Embedded Finance and Infrastructure: Fintech is moving beyond consumer apps to provide “infrastructure-as-a-service” allowing companies to launch financial products without building technology from scratch.
• AI and Alternative Lending: Machine learning and AI are being used for credit scoring to serve unbanked populations, improving customer onboarding, and strengthening compliance.
• B2B Financial Services Growth: There is an increased focus on business finance management and technological solutions for traditional financial institutions.
More trends
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