Blue Orange UK is a leading Mobile Video Game Marketing Agency servicing leading game and app brands in Latam. We manage top developers and titles across the region in Mexico, Argentina and Brazil.
Grow Your Mobile Game Player Faster.
Latin America is one of the fastest growing mobile game markets in the world. With hundreds of millions of players across the region, Latam offers massive opportunity, if you know how to reach players the right way.
From sports strategy and battle royale to simulation and social casinos, we help game studios and publishers acquire high quality users. Increasing retention, and scaling revenue across the region performance driven campaigns.
Why LATAM Matters for Mobile Games.
With an estimated 300 million-plus gamers as of 2024, the region is key for mobile games because of its high engagement, lower cost of user acquisition compared to US/Europe, and high adoption of social, competitive, and Battle Royale genres like Free Fire and Call of Duty Mobile.
• Mobile-First, Massive Audience: More than 270 million people are considered mobile gamers, accounting for over 40% of the region’s population.
• High Engagement and Social Play: South American gamers are highly engaged, with many spending over 20 hours per week playing, often preferring social, competitive and strategy-driven games.
• Fastest Growing Revenue Segment: With 5G expansion, better internet connectivity, and mobile-first adoption driving growth.
• Lower User Acquisition Cost: With average CPI around $1.51 for Brazil and $0.76 for Mexico on iOS and Android respectively making it ideal for testing,
• Accessibility over Consoles: Due to high import costs and lower affordability of consoles/PCs, smartphones are the primary gaming device, offering a lower barrier to entry for users
Ready to Scale Up ? Contact us Now. We’ll Show you how.
Our Mobile Game Creative Marketing Services.
UAC Universal App Campaigns
App campaigns on the google suite of media, generating millions of new players at the lowest CPA. • Spanish & Brazilian Portuguese ad creatives. • Gameplay videos and UGC style ads. • TikTok native formats. • Store screenshots & App Store Optimization assets.
Mobile Game New Player Acquisition
Running targeted ads on platforms like Google ADs Network, Meta and TikTok to attract players.
Social Game Advertising Campaigns.
Promoting mobile, casual, and multiplayer titles by leveraging social media platforms, community engagement and influencer partnerships to build player loyalty, drive downloads and encourage in-app purchases.
PR Media Campaigns.
Advertorials and press releases on top tier gaming media in the Americas including PC Games, IGN and Level Up.
Social Media Video Reel Marketing
YouTube, Meta, TikTok, Instagram.
NFT P2E Play to Earn Campaigns.
Our Process.
1. Market Analysis. We analyze your game, monetization model and target LATAM markets.
2. Strategy & Media Plan. We define channels, budgets, creatives, and KPIs.
3. Creative Production. We produce and localize high-performing ad assets.
4. Campaign Launch & Optimization. We run, test and scale campaigns daily.
5. Reporting Insights. Weekly reports and strategic recommendations.
Best Games in Brazil 2026.
The most popular mobile games in Latin America include Garena Free Fire, remains a dominant force in emerging markets. While Block Blast! and Roblox lead in total downloads. Here are the top contenders for best mobile game.
1. Free Fire / Free Fire MAX. Continues to dominate in regions like Latin America, India, and Southeast Asia due to its compatibility with lower-end devices and fast-paced battle royale game play.
2. Block Blast!: Held the top spot for downloads in early 2026, popular for its simple, puzzle-based game play.
3. Roblox. Remains a staple for user-generated content, consistently ranked in the top 3 for global downloads.
4. Subway Surfers. Continues to be one of the most downloaded games of all time, maintaining popularity with constant update
Contact us Now for a Free Game Growth Strategy
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