WHAT IS GOOGLE DV 360
Google offers several different choices when it comes to display media. The most common choice is Google Display Network (GDN). The alternative choice is Google’s demand-side platform (DSP) DV360 Network.
Google’s Display and Video 360 media is Google’s premier Demand Side Platform (DSP) that allows advertisers to programmatically bid and buy inventory directly from publishers or from ad exchanges outside of Google’s own network of websites.
Through DV360 you can target potential customers using the same tactics as with Google Display, but with the added addition of first-party and third-party data segments. DV360 also has a direct integration with Double Click Manager, Google’s ad server for hosting ads, that provides valuable, actionable insights and reporting for your campaigns
Overall, DV360 is a more flexible, scalable and powerful version of Google’s Display Network. It allows you to truly harness the power of Display and Video through over 1.2 billion apps and websites; it also direct deals with publishers, third-party data providers, Ad and Video Exchanges.
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