WHAT IS GOOGLE DV 360 NETWORK.
Google’s Display and Video 360 media network is Google’s premier Demand Side Platform (DSP) that allows advertisers to programmatically bid and buy inventory directly from publishers or from ad exchanges outside of Google’s own network of websites.
Through DV360 you can target potential customers using the same tactics as with Google Display, but with the added addition of first-party and third-party data segments. DV360 also has a direct integration with Double Click Manager, Google’s ad server for hosting ads, that provides valuable, actionable insights and reporting for your campaigns.
Overall, DV360 is a more flexible, scalable and powerful version of Google’s Display Network. It allows you to truly harness the power of Display and Video through over 1.2 billion apps and websites; it also direct deals with publishers, third-party data providers, Ad and Video Exchanges.
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