Blue Orange UK is one of the leading companies and consultants in London England at the forefront of mobile app software technologies, developing smart seamless user friendly mobile applications on the best platforms, including Appery.io, Mobile Roadie, The App Builder and Appy Pie. Personalised apps that enhance user experience and optimizing reach, sales, downloads and installs.

Our outstanding digital app marketing services include Universal App Marketing | App Video Productions | App Influencer Marketing | App Creation | App Social Media Marketing | App PR and Live Events | App Google Advertising.    Blue Orange Asia services clients in the market sectors of E-Commerce Shopping,  E-Commerce Apps, Software  and Tech,   Computer Console Video Game Apps, Mobile Devices, Online Gaming Apps, Financial Services, Medical, Healthcare and Wellness, Golf, Sports and Fitness, FMCG Beauty, Skincare, Hospitality Apps, Hotels, Travel, Tourism, Consumer Electronics, Fashion, Apparel, Automotive, Property Developments.

THE TOP MOBILE APP DEVELOPMENT TRENDS IN 2020 that will help you make your new app stand out in the app store and optimize downloads and installs include

1:  OPTIMIZED VOICE SEARCH.   According to ComScore, over 50% of the searches in 2020 will be from voice search.   Optimizing for voice search is a great way to enhance your brand and product experience

2:  INSIGHTS-DRIVEN MARKETING.   At Smart Insights we’re huge fans of using analytics and insight to drive business performance and optimize the results from digital marketing. Improving their data-driven marketing is an aim of many businesses indicated by the most desired skill amongst digital marketers revealed by the Altimeter/Prophet State of Digital Marketing report.

3:  THE ASCENT OF SOCIAL INFLUENCER MARKETING.   Influencers used to be huge celebrities or “internet celebs” with millions or hundreds of thousands of followers. But now, companies are turning to people with a much smaller social media following to leverage as influencers and reach a targeted audience with a voice they trust.

4:  STREAMING VIDEO AD ENGAGEMENT.  Video was a digital marketing must in 2019 and it will continue to be one in 2020, according to IAB’s 2019 Video Advertising Spend Report. Marketers report digital budgets increased 25 percent year over year. Consumer viewing habits explain this budget increase advertisers go where their customers are spending their time. Per the IAB:

5:   5G WIRELESS SERVICES;     5G technology is not only going to be one of the top trends in mobile app development but also, it will be of great significance in 2020 and beyond. The first thing that comes with the 5G network is the speed, which is stated to be 100 times faster than the 4G network.

6:  AUGMENTED AND VIRTUAL REALITY MARKETING.   Augmented reality is one of the major applications that are now used by some marketers. It’s a way to bring static or unreal environments into a more realistic experience, something that would integrate the “offer” with the “reality” of the buyer.