BLUE ORANGE UK is a leading Mobile video Game Marketing Agency in London UK. With over 20 years of creative experience in the industry, we produce the best new player advertising campaigns for top studios, publishers and indie developers in Europe.
Helping you acquire, engage and retain players across mobile, PC and console platforms with data-driven campaigns that turn great games into global successes. Our strategy on the best media channels helps mobile games grow fast, through PR influencers and app store optimization.
Millions of Players for your Platform.
We scale the best gaming titles from zero to millions of installs. If you want your game to reach the players it deserves, we’re here to make it happen.
We’ve have worked with leading brands including Tencent Games running new player advertising for RPG Role Playing Games, Massively Multiplayer games, Simulation games, Action, Sports and Combat.
Our Marketing Services.
1. Video Game Player Acquisition campaigns. We provide you with the most effective strategy to engage, onboard and retain new players for your mobile, PC and console game.
2. Universal App Marketing campaigns. Across the Google suite of media. We know your target audience well and know how to optimize app installs and player acquisition.
3. App Store Optimization. Strategies to improve your game visibility and ranking within app stores.
4: PR Media Campaigns. Advertorials published on top tier gaming news media in the United Kingdom. PR content to get you seen top of google searches.
5. Influencer Marketing. Collaborating with content creators on platforms like Twitch and YouTube to promote your game.
6. Creative Content Creation. Developing engaging visuals and video ads.
7. Video Reel Social Media. Meta, TikTok, Telegram and X.
8: GME Marketing Strategy, Plans & Consultancy.
Our Clients & Case Studies.
1. Gala Games. We created a new app user campaign generating over 2 million new in app installs. Gala Games boasts exciting titles you’ll actually want to play” and currently has various new projects in development for 2027.
2. Star Atlas. PR campaign for this leading developer. Built on the Solana SOL network, Star Atlas uses two in-game tokens, ATLAS and POLIS. Players sign up to one of three fractions in a future universe. Together, they can build, mine for resources, explore, and trade. It’s a fantasy role-playing game with great visuals.
Game Trends 2026.
Key trends include the sustained popularity of puzzle and simulation games. As well as the growing presence of RPG and strategy games like Roblox, Candy Crush Saga, and MONOPOLY GO.
2026 will also see a rise in cloud gaming, AI integration, esports and cross-platform mobile gaming. Key technology trends include,
• Cloud Gaming. Cloud services will expand, allowing players to access games on various devices without needing powerful hardware.
• AI Development. AI will be used more extensively in game development, leading to dynamic game worlds, adaptive levels and personalized player experiences.
• Cross Platform Gaming. More new releases will support cross-platform play, allowing players to connect and play together regardless of their device.
• VR and AR. Immersive VR and AR experiences will continue to evolve, with more mainstream devices and applications.
• Mobile First. Mobile will continue to focus on nmonetization models and ad strategies.
Social Games.
This refers to digital games designed to foster interaction and community among players, enabling them to connect, collaborate and compete with friends and strangers through various platforms like mobile apps and social media. Examples include Candy Crush Saga and Words with Friends, have built large player communities through their social features.
Gamefi.
GameFi is the hybrid merging of two words which combines the worlds of finance and games, giving players the opportunity to earn income as they play NFT experences.
NFT GameFi, known as play-to-earn is the marriage of gaming and blockchain technology. Whether through quests, trading or other mechanisms, GameFi allows gamers to earn digital assets for their in-game efforts.
Contact us now, we’ll show you how to get players faster.
Asia [email protected]
Europe [email protected]
PHONE, EMAIL OR FILL OUT OUR CONTACT FORM