VIDEO GAME – MOBILE GAMING MARKETING AGENCY IN THE UK,GENERATING BETTER RESULTS.
BLUE ORANGE UK is a leading Video Game and Mobile Game Marketing Agency in the United Kingdom. With over 20 years of creative experience in the gaming industry. We produce the best new player advertising campaigns for top game brands.
Our mobile game app marketing generates millions of engagement and players for clients in the United Kingdom, Japan, and California in the United States of America.
Most mobile games struggle to stand out in a crowded app store. Even great games fail without the right marketing. Our team provide the most effective strategy on the best media channels to help mobile games grow fast, through PR advertorials, influencer campaigns and app store optimization.
We know your target audience well and know how to optimize new player acquisitions, app installs and plays for your game.
MILLIONS OF PLAYERS.
We’ve scaled the best gaming titles from zero to millions of downloads, installs and plays. If you want your game to reach the players it deserves, we’re here to make it happen.
We have worked with leading brands including Tencent Games running new player advertising for RPG Role Playing Games, MMO Massively Multiplayer games, Simulation games, Action, Sports and Combat games.
OUR GAMING MARKETING SERVICES.
1. Mobile Game New Player Marketing campaigns. We provide you with the most effective media strategy to engage, onboard and retain new players.
2. Video Game New Player Marketing campaigns.
3. PC and Console Game campaigns.
4. Gaming App Marketing campaigns. We know your target audience well and know how to optimize new player acquisitions, app installs and plays.
5. App Store Optimization. Strategies to improve your game’s visibility and ranking within app stores.
5: PR Public Relations Media Campaigns. Advertorials and press releases published on top tier gaming news media in the United Kingdom. PR content to get you seen top of google searches.
7. Influencer Marketing: Collaborating with content creators on platforms like Twitch and YouTube to promote your game.
8. Creative & Content Marketing: Developing engaging visual and video ads and other content to attract players.
9. Discord Server Community Management.
10. Crypto Game Advertising.
11. Video Reel Social Media. Facebook, TikTok, Telegram and X.
12. Google Advertising.
13: Game Marketing Consultancy.
14: Gaming Marketing Plans.
15: YouTube Video Marketing.
VIDEO GAME TRENDS IN THE UNITED KINGDOM.
Key UK mobile gaming trends include the sustained popularity of puzzle and simulation games. As well as the growing presence of RPGs and strategy games like Roblox, Candy Crush Saga, and MONOPOLY GO!.
2026 will also see a rise in cloud gaming, AI integration, esports, and cross-platform mobile gaming. Key technology trends include,
• Cloud Gaming. Cloud gaming services will expand, allowing players to access games on various devices without needing powerful hardware.
• AI in Game Development. AI will be used more extensively in game development, leading to dynamic game worlds, adaptive levels, and personalized player experiences.
• Cross-Platform Gaming. More games will support cross-platform play, allowing players to connect and play together regardless of their device.
• VR/AR Gaming. Immersive VR and AR experiences will continue to evolve, with more mainstream devices and gaming applications.
• Mobile Gaming: Mobile gaming will continue to grow, with a focus on new monetization models and ad strategies.
WHAT IS SOCIAL GAMING.
Social gaming refers to digital games designed to foster interaction and community among players, enabling them to connect, collaborate, and compete with friends and strangers through various platforms like mobile apps and social media. Examples include Candy Crush Saga and Words with Friends, have built large player communities through their social features.
WHAT IS GAMEFI.
GameFi is the hybrid merging of two words, Game and Finance, which combines the worlds of finance and games, giving players the opportunity to earn income as they play NFT games.
NFT GameFi, known as play-to-earn is the marriage of gaming and blockchain technology. Whether through quests, trading, or other mechanisms, GameFi allows gamers to earn digital assets for their in-game efforts. While traditional games have allowed players to accrue and trade digital assets for decades, they could lose their investment at any time if the publisher shut the game down or went out of business. GameFi games keep their assets stored on a distributed network. These operate independently of any single company, reducing risk in the digital assets.
NFT GAMEFI TRENDS.
The concept of play-to-earn gaming was pioneered by Axie Infinity which grew over 17,000% last year as millions of users logged on to breed, battle and complete quests in this virtual world. Top NFT Games are,
1. Gala Games.
Gala Games price hit an all-time high in November, jumping about 550% in just a month. It has since fallen back and is now up almost 100% across the past six months. The platform boasts it makes “games you’ll actually want to play” and currently has various games in development.
2. Star Atlas.
Built on the Solana SOL network, Star Atlas uses two in-game tokens, ATLAS and POLIS. Players sign up to one of three fractions in a future universe. Together, they can build, mine for resources, explore, and trade. It’s a fantasy role-playing game with great visuals.
3. Yield Guild Games.
Gaming guilds let people who don’t want to splash out that kind of cash sign up and borrow the items they need. The guild buys assets in various games and lends them out to members. The members can then play using those assets and pay the guild a cut of any in-game earnings.
Contact us now, we’ll show you how to get players faster.
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