It’s always great to see outstanding advertising campaigns with original ideas that really connect and engage their audience. The advertising idea has and always will be the crucial ingredient to any successful traditional or digital marketing strategy. It is the difference between 5,000 post engagements, and 5 million. When advertising is done properly it is always memorable and very effective. Why do over 70% of digital marketing campaigns actually fail ? Because they attract very little audience excitement, engagement and call to action. If the average person is exposed to over 5,000 marketing posts a day, you only have 5 seconds to engage your audience effectively. So how to connect and convert a sale in only 5 seconds ? Create Awesome Advertising Ideas.